Sunday, 3 May 2009

Online fundraising project for new Robert Burns Birthplace Museum

An abridged press release from the National Trust for Scotland:

A new Robert Burns painting by celebrated Scottish artist Peter Howson is being used as a unique online fundraiser for the National Trust for Scotland’s Robert Burns Birthplace Museum.

The new painting, which is estimated to be worth £50,000, is today (Sunday 3 May 2009) launched online through a unique pixel fundraising website, to raise money for the completion of the new £21 million museum which is scheduled to open in summer 2010 in Alloway, Ayrshire, where Burns was born.

The content of the painting, which has been photographed and is hosted online at, will be kept secret and blocked out entirely with 12,288 blocks of pixels, which can be purchased for £10.00 per 25 pixel block. As each block is purchased, some of the painting will be revealed with the end goal being for pixels to be purchased to reveal the entire painting.

Anyone buying a block of pixels will be entered into a draw to win the painting, which is 6ft x 4ft in dimension and painted on canvas. This unique concept, which it is hoped will attract interest from around the globe, will provide members of the public with the opportunity to win the Howson original by parting with only £10.00. There is no limit on the number of pixels that can be purchased by individuals.

Howson, 51, who is originally from Ayrshire, has collaborated with the National Trust for Scotland to assist in the final fundraising push for the remaining £3.8 million needed for its Robert Burns Birthplace Museum project.

Robert Burns Birthplace Museum Director Nat Edwards said:

“It is wonderful to have the support of Peter Howson in our fundraising efforts for the museum and for a new piece of artwork of Burns to be created by such a prolific artist.

“This is a new kind of fundraising initiative for us and one which we hope will help us to raise a substantial amount of money for our project.

The site is now live – pixels can be purchased at .

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