Wednesday, 14 January 2009 gains new Managing Director

From Ancestry....

The Generations Network, Inc. (TGN), parent company of the Ancestry global network of family history websites, has announced the appointment of Olivier Van Calster as new Managing Director of Van Calster was formerly Marketing Director at eBay UK.

In this strategic role, Van Calster will be responsible for the growth of the UK business and’s subscriber base.

Van Calster was previously with eBay for more than four years, where he was responsible for Offline and Digital Marketing, Customer Loyalty, Public Relations, Advertising Sales and eBay Ireland. Under his leadership, eBay UK grew to over 20 million registered users to become the leading ecommerce destination in the land. Van Calster’s achievements there included the launch of the hugely successful Logo People advertising device, a fundamental overhaul of eBay UK’s approach to digital advertising and close integration with offline, and a strategic shift from acquisition-led to retention marketing.

Van Calster’s early career included five years with media group Pearson, including three years at, and a spell as management consultant. He holds an MBA from Insead, the European business school.

Ancestry Senior Vice President, International Josh Hanna comments: “We are delighted to have Olivier on-board and are confident that his marketing knowledge and understanding of the UK online market will have a considerable impact on our growth".

Olivier Van Caster comments: “I am very excited about the opportunity to contribute to the growth of a fabulous business with a leadership position in a fascinating area of the Digital Content market.

“Working at eBay has provided me with invaluable experience, and drawing upon my learnings I am looking forward to helping realise its full potential as a unique content and media asset with unrivalled expertise in sourcing, digitising and bringing to market unique historical material.”

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